Get a clearer plan
Practical lessons, business roadmaps and a friendly glossary to help you understand your options and put your ideas into words.
10 useful pages.One clearer next step.
A LITTLE CLARITY. ON US.
Your Website,
With Confidence.
A practical guide for Australian small businesses. Understand what your customers need, make your next step clearer and build trust before you build more pages.
- Turn your idea into a simple, customer-first plan.
- Find a template and make the words, images and style your own.
- Know what to check before you put your website out there.
PDF · 10 pages · 26 KB · No email or membership needed.
Use it with PorridgeWeb, another builder or your designer. If you later want a guided workspace, we’ll help you understand the options.
YOU DON’T NEED ALL THE ANSWERS TO BEGIN
Let’s start where you are.
One useful step is enough for today. Pick the one that sounds like you.
01 · A FRESH START“I need a website. Where do I begin?”Get clear on your website’s purpose, the pages you need and the basics behind it.Find my feet 02 · A BETTER NEXT STEP“I have a site. Could it work better?”Look at your website through your customer’s eyes and find a useful place to improve.Try the customer check 03 · GETTING READY TO LAUNCH“I’m nearly ready to put it out there.”Work through a free launch checklist, including your customer journey, domain and recovery plan.Open the launch checklist
A SMALL EXERCISE. A USEFUL SHIFT.
Your website is for
the person who needs you.
Picture someone arriving for the first time. They’re busy. They may not know your business yet. Look at your homepage and ask these three questions.
Start by improving the answer that feels least clear. That’s a worthwhile next step.
- Can they see that you’re right for them?Say what you do, who you help and where you work. Put the useful information where they can find it.
- Do they have a reason to feel confident?Use honest examples, explain your process and make it easy to ask a question.
- Is the next step obvious?Help them enquire, book, buy or find the answer they came for. Check that the action actually works.
A NEW IDEA DESERVES A USEFUL WEBSITE
Starting something new?
Start with who it helps.
Explore Australian business opportunities—from AI workflow support and home energy to repair services and focused online shops. Each guide explains the evidence, the customer journey and what the website needs to do.
Take the quick template quiz →
Explore business ideas and website plans →A LOOK INSIDE THE WORKSHOP
From “what do I need?”
to “look what I’m making.”
A connected collection of guidance and tools, built around your business and your customers. Here’s what we’re preparing for members.
Make it feel like you
Templates, a live website preview, colour and font tools, and guided content fields to help you shape your own starting point.
Take it into the world
Website downloads, setup instructions and practical checklists to help you prepare for launch and keep improving.
Something useful is taking shape.
The member library, studio and downloads are being prepared and tested. Sign-up and payments are not open yet. You can explore the planned membership without being charged.
Explore the planned membership →A LITTLE UNDERSTANDING GOES A LONG WAY
The basics, made approachable.
Choose a question. Find one thing you can use. Come back for the rest when you need it.
01 What is my website here to do?+
Choose one main job: get enquiries, take bookings, sell products or explain what you do. Make that next step easy to find. Start by finishing this sentence: “My website helps ___ to ___.”
02 Which pages do I actually need?+
Start with what you offer, who you help, why people can trust you and how to get in touch. A clear home page, services, about and contact section can cover the basics. A small business may fit these on one well-organised page.
03 What about domains and hosting?+
Your domain is your web address. Hosting keeps your website available online. Business email may be a separate service. Compare renewal prices as well as introductory offers, and keep your domain registered to your business with access you control.
04 What makes a site feel trustworthy?+
Say clearly what you do, use real examples and make contact details easy to find. Explain prices or how to get a quote. Readable text, honest claims and a contact form that actually delivers are more valuable than a pile of fancy effects.
05 How do I keep the budget sensible?+
Split your wish list into “need now” and “could add later”. Count domain renewals, hosting, email, plugins and support in the ongoing cost. Add bookings, payments or accounts when they solve a real need, and check what those services charge.
06 What should I check before launch?+
Try the site on your phone. Check every link, use the keyboard to move through controls, and send a test enquiry all the way to the inbox. Check HTTPS, spelling, contact details and relevant privacy requirements. Keep a recovery copy.
CHOOSE WITH A LITTLE MORE CONTEXT
What does that service actually do?
Explore introductions to services that can help with your website. Understand the job each one does before deciding whether you need it.
YOUR WORK HELPS SOMEONE. LET’S MAKE THAT EASIER TO SEE.
You bring the idea.
Start with one good next step.
You don’t need to become a web expert overnight. Get clear on who you help, what they need to know and how your website can help them act.
Find my starting pointPrefer someone to design and build it with you? Explore custom websites with DigiThat ↗